How your attention is monetized

Über diesen Talk

In this thought-provoking TEDx Talk, Christian Dankl explores the idea that our attention is the new currency in the world of advertising. From a consumer privacy perspective, he discusses the implications of targeted advertising, cookies, and the use of data algorithms by companies like Meta. Dankl draws a fascinating parallel between the discovery of Greenland and the modern-day attention economy, highlighting the potential consequences of our current approach to digital advertising. This talk offers valuable insights into the importance of protecting our privacy in the age of big data and AI based decision-making. With contextual targeting taking off, and the right ads finding the right people without infringing on their privacy, the attention economy should look much different and become the new currency.